In his classic best-seller, How To Win Friends And Influence People, Dale Carnegie’s second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.

Carnegie said there is only one way to get anybody to do anything — by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they and all human beings crave: honest and sincere appreciation.

The Two Magic Words

The big secret of dealing with people (or customers) is often overlooked or forgotten. It’s simply saying “thank you” consistently, personally and, above all, sincerely. These two words work marketing magic because customers want to feel important.

Saying “thank you” is an act of kindness, besides. But don’t say “thank you” for the sake of flattery. It must be sincere. As Ralph Waldo Emerson once said, “You can never say anything but what you are.”

“Thank You” Promotes Referrals

The uncertainty of referrals can be disconcerting. Can you control them? No. Can you influence them? Absolutely.

First you must provide a valuable product or service for customers. (You’re already doing this, right?) But perhaps you can make an even bigger difference in their minds by your continued interest after you’ve delivered the product or service.

Each customer has a different level of satisfaction with your products and services. However, all customers to whom you say “thank you” are satisfied that they’re important to you. This can determine whether you’ll continue a relationship with them and get referrals.

“Thank You” as Direct Mail or E-mail

If you’ve never used direct mail and are considering it, start a thank-you correspondence program. If you’ve used direct mail or e-mail but haven’t sent thank-you letters or e-mails, start now.

The thank-you letter or e-mail to your customers is targeted (you know them, they know you), personal and effective. It’s guaranteed to receive a positive response.

Furthermore, it’s a pleasant surprise if it’s snail mail. They see your envelope. They think, this must be something for me to review, to sign, or worse a bill. Surprise! They’re appreciated; they’re important. And you’re the one telling them so.

Write a thank-you letter or e-mail at every opportunity. But don’t send one with an invoice or other correspondence. Always send it separately.

Writing the Thank-You Letter or E-mail

The thought behind a thank-you letter or e-mail may seem simple, but writing one can be tricky. Here are 9 tips for writing a winning thank-you letter or e-mail:

1. Keep it brief. A half dozen lines (or fewer) are sufficient.

2. Make it sincere. This is crucial. If you aren’t careful, it can sound awkward, even when you’re trying to be sincere.

3. Start with “thank you.” Dear Ms. Johnson (or first name, if appropriate): Thank you for …

4. Make the tone warm, but professional. Be friendly, but keep it businesslike.

5. Reinforce a positive. Jog their memory of a positive aspect of the relationship.

6. Offer your continued support. If I can help, please call …

7. End with “thank you.” Thanks again for …

8. Use an appropriate closing. Sincerely, Best regards.

9. No ulterior motive. Make it a pure “thank you,” otherwise sincerity is jeopardized.

Remember: Saying “thank you” is part of building strong customer relationships over time. Use these two magic words consistently and watch your repeat business and referrals grow.

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Each day, there are tons of people entering the internet planet, and looking for ways to make money working online. While among these internet marketing newbie, some learn that one have to start with a website to catch the attention of traffic, i.e. would-be customers to visit their site and make some purchase or follow some kind of affiliate link which lead to a sales so that they achieve the objective of make money working online.
However, the reality is starting up a website isn’t the easiest thing in the world to do. One either has to learn how to totally design one from scratch or pay someone to do it. Then the next thing is to find a good host and the most important thing is to fill the website with good content.
The internet marketing activity doesn?t stop there! Another essential phrase that one always hears is “SEO“, or Search Engine Optimization. It is a process to optimize the website so that search engines find them quickly and easily. In other word: web site seo. The faster a search engine finds the website, the more traffic it will receive, and without traffic a website can never carry on.
By definition, web site seo involves the process of improving ranking in search engine results. When someone types something into a search engine, that phrase is known as a keyword. With millions of websites to search, the search engine then uses that keyword as a guide to check different websites and return results. So, naturally, the only way for it to find your website is for the website to have a keyword.
What should your keyword be? Think of what your site is about and sum it up in a few words and that should be your keyword phrase. If it’s all about make money working online, then that’s the website?s keyword. Now, where one actually place the keyword is the real key to web site seo.
First, make sure that your keyword is integrated in the title of the website. Not only will the search engine find it faster, people are much more likely to visit the website if it has what they want in the actual title. In addition, it is strongly recommended to buy a domain name that includes the keyword as well for the same reasons - search engines love it and so do people using them!
Next, make sure your keyword is incorporated in the actual content of the website. Search engines not only check the titles and URLs of websites but they search the actual site, and when they return the results of their search, they often pull an extract that contains the keyword in it. So if one?s make money working online website includes a sentence that goes, “Make Money Working Online for Internet Marketing Newbie…” then not only will the search engine pull up the title of the site and its URL, it will include that sentence as well because it has that keyword in it!
Well these are just some of the general web site seo techniques, and one need to study in deeper extend and keep learning and practice other veteran?s web site site seo skills to improve the competitiveness with thousands of other websites who have that same keyword.
Today in the internet marketing worlds, there are many web site seo experts from both the Western world as well as the rising ones from the Eastern world. As a internet marking newbie, one should look at both sides to work out the own web site seo skills, and in due course be successful to make money working online.

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It is true that learning the skills of social marketing is an essential tool in your network marketing business. When you work for someone else, much of that is done for you. Yet, when you have your own network marketing business or any home based business for that matter, the challenge of meeting those social marketing needs will be all yours. Building your business with social marketing is more than just learning how to deal with people: it is a process of learning to offer value before expecting anything in return.

Not that long ago, a traditional network marketing business was built by following leads, finding prospects, cold calling, doing follow up visits and pretty much anything else your upline suggested. Traditionally, most home businesses are built much the same. For your business to succeed you need to have a source of contacts. Finding that source is extremely sluggish .

Unfavorably, even if you do everything right - even if you invest hours upon hours promoting your business, your prospects are probably half-hearted at best. The average person can - with a click - access information that includes the negative as well as the positive. Much of this information is opinion based and not necessarily reliable - making it even more difficult to reach your target audience. Like everything else, technology is pushing for a change in how you build your business. Now, It is not that I am saying that the old business model doesn’t work anymore - because I know people who are still doing just fine with it. What I mean is that time is at a premium in today’s world. For example, have you noticed that families are noticeably busier than they were, say - even 20 years ago? There is so much competition in every area of family life that the average family simply doesn’t have any time left. They do, anyhow, still need that additional income.

You are sure to know that the most common option is still - to set up a home based business. With no travel time, they have the distinct advantage of being able to stay home where they can invest a few hours here and there; but, those few hours rarely show enough profit to make a difference. And who wants to add yet one more thing to an already packed schedule with little to show for it?

Social Business Network Marketing

In my opinion, they need a way to leverage their time by setting up a business using Social Marketing. I first learned about Social Marketing when I enrolled in the University where I began learning about things like blogs, articles, journals, video, bookmarking and social sites. Yet another thing that was impressed upon us over and over again was this statement: Offer value above all - before expecting anything in return.

Social Business Networking

Look here! I drove by a flower market on the way home the other day . On the large billboard outside, they announced the random name of one person from our community. Every week there is a new name drawn. That person only needed to stop by the store to receive a free dozen roses: no purchase, no entry, no strings attached. Don’t you think it is a great marketing plan?! Give value before expecting anything in return. Would any of those people ever return to purchase flowers?

Let me give you another example: my friend has a guitar business. Many times he has offered valuable information to someone looking to purchase a guitar or offered his expert opinion on whether or not to fix or restore a guitar. Do they always return to buy from him? Not always. But, he knows that he has offered them honest value up front. It means that they are then free to consider the information and draw their own conclusions. And here the principle works fine : value before return.

Social Business Network Marketing

That is the axiom taught at any course on business: always offer value before expecting anything in return. Undoubtedly building your business on the internet with Social Marketing offers so much more than just business tools. It will teach you to offer what people want - and how they want it.

Technorati Tags: Social Business Model, Social Business Network Marketing, Social Business Networking, social marketing, Social Marketing Business

Let me start with the fact that paying to create Internet traffic is a great place to start your distributive trades . However, if to make a closer investigation of this issue, creating traffic that comes naturally or the organic way, is the long term goal. But as you may know, using Social Networking is a great and affordable way to create this traffic as you learn the ropes. As a matter of fact, social networking use to apply mostly to businesses such as multi-level marketing. To the best of our knowledge, the name Network Marketing has been coined because successful business owners were the ones who could network with other people to build their business.

Social Business Networking

It’s common knowledge that today Social Networking has become a must do activity to achieve long term success on the Internet. As you know, going to a website to purchase something is not something people want to do. Today, we can safely assume that before they actually open their wallet and pull out their credit card, people will expect to go on a blog and be entertained. It is very important to take into account that Internet marketers, who have been very successful, have blogs that entertain their visitors through by using videos, audios, comment boxes, polls, pictures, graphics, banners, and much more. Undoubtedly, in the past you have probably landed on a blog that was extremely interesting and entertaining. Today the most profitable forms of social networking is, without any doubt, blogging. What is more important, professional Internet marketers are making astronomical sums of money on the Internet today is they learn how to blog successfully.

However, in fact, social networking is one of the ways that you can still earn money. For example, among the others, one good strategy is to create a profile which includes a website address for the products that you sell. The number of people you interact with, as far as my personal experience may be taken into account, can be increased by becoming active and seeking people out. In addition, inviting them to join your group could be just that simple. Because people who get to know you will also, as far as the issue is concerned, get to know about what you do to make money online this can be a very passive way of selling products. The other useful thing to add that if you follow people with common interests they will often follow you back. Furthermore, the larger your number of followers rises to the more potential you have to market to that list.

By the way, not selling all of the time in the micro-blog posts you make is the real ruse: getting to know people and build relationships with them is the trick. If you have something to offer, like a new product or program, without any doubt, a given number of people will want to check those out because you already have credibility with them. To sum up, having a huge list of people that you can associate with online will make social networking a big part of your long term success.

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Technorati Tags: Social Business Model, Social Business Network Marketing, Social Business Networking, social marketing, Social Marketing Business

Why is it so hard to make money with internet marketing? There are some statistics online that claim that more than 95 percent of folks that get involved in online affiliate marketing never make a cent online. Why is that so and what can you do to make sure this doesn’t happen to you?

I will try to clarify some things and give you my opinion as to why this happens and you probably won’t like what I have to say. Whether or not you accept this explanation, it in no way suggest that the explanation is true or false. It just means that you have come upon your own conclusions based on your beliefs and environment.

Some people are very smart and make tons of cash online, some even smarter make none. The same goes for hard working and dedicated individuals. This principle of uncertainty applies to the levels of experience, education, background, talents and many other factors that play a role in your internet marketing business. What this means is that there has to be some other explanation as to why you are or are not making money in online marketing.

I have come to accept as fact that the predominant reason why people attain the level of success that they do is based entirely upon their personal mindset. This does not mean that your current or past circumstances and environment don’t play a role in this, it just means that they shape the circumstances and environment of your future success or failure, but do not determine what the outcome will be.

Some people say that you have to have patience to make money online, some say that focus is the key, others claim that positive thinking is what truly matters and influences your results. This are all aspects of the same thing. Mindset is what determines if you take steps towards success or away from it. Mindset determines if you need to work harder or just be patient because your riches are on their way. Mindset dictates your actions and shapes your results.

Internet marketing is in no way more difficult or more complicated than other things, it just isn’t for everyone. If you have a strong desire in making money with affiliate marketing, you have to take a deep breath, take a look at your current position and see the truth about your mindset. Have you been taking affirmative steps toward whatever goal you might have, or have you been walking away from it due to a lack of belief in yourself?

Many people try to copy other marketers’ business plan and do the same things that these marketers do, without realizing that they are not the same people. They have different interests, characters and skills. You have to do a sort of an inventory of your business plan and see what you are best at and what you like and dislike doing. You will have to transform your mindset into that of a winner and internet marketer if you ever plan on making money with internet marketing.

Internet marketing is an excellent and fun way to make a full-time income, but you have to acquire an internet marketing mindset to be successful with it. You can read all the internet marketing ebooks and that still wouldn’t guarantee your success. Change your mindset and you’ll find success.

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Technorati Tags: affiliate marketing

Affiliate Marketing - Why You Are Not Making Money Online

Lets be honest, making money online is supposed to be easy right? No, unfortunately this is the mindset that most Affiliate Marketing newcomers have when they venture into the wonderful world of making money online. It is no surprise when you think about it, countless websites promoting instant riches and a 5 figure monthly income after a month? These claims are everywhere scattered across the web, you can’t avoid them even if you tried and this is the subconscious message that seems to infest the industry. Best Internet Marketing Training Program: affiliate marketing course

Making money online allows you to be your own boss, set your own work hours and gives you the freedom of working from home, but that is where it ends. Making money online with Affiliate Marketing is like any other job, you must take action and apply yourself to succeed. Too many times I have come across Affiliate Marketers that are of the mindset that one website, one article, one squidoo lens or one PPC campaign will provide them with instant riches that will see them quitting their day job. I am not sure if I can be angry will these people as it seems to be the claim of every Internet Marketing guru constantly pushing their new “get rich quick” system. PPC Course: beating adwords review

Affiliate Marketing is tough work but it is very rewarding, it can change your life dramatically, who doesn’t love the idea of working from home, waking up in the morning and seeing their account balance higher than it was before they went to bed? The reality is this is possible but success will not come overnight, in fact it may be many years before you see yourself making the kind of money to giggle about.

The biggest problem facing Affiliate Marketers is the lack of action, you must take continually action be able to effectively analyze your campaigns and readjust your approach when required. Simply sitting there, checking stats and wondering why sales are not coming in will do nothing more than frustrate you and dishearten you which is not good on psychological as mindset is critical for success. college students make money online

Like the saying goes, if you never quit you can never fail and this rings true with Affiliate Marketing. Learning Affiliate Marketing often requires a steep learning curve that you must overcome but if you work hard, persist, examine your progress and record your activities you will soon find your path to success as one unique to you. The beautiful thing about Affiliate Marketing is there is no set path, the most successful Affiliate Marketers became so using the strengths to their advantage and implementing action plans that would see them having a business model they can continually scale, rise and repeat and ultimately becoming second nature.

Technorati Tags: affiliate marketing, beating adwords, learn affiliate marketing, make money college, wealthy affiliate review

If you’re like a lot of newbie marketers you have heaps of great marketing ideas all the time. Problem is they just seem to fade into nothing without you ever doing a thing about them, Am I right? After a week you have forgotten all about that great new idea or you have that lingering annoying thought in your mind that you have let another great idea turn into nothing.

I mean, who knows if they’re actually great ideas to start with, but the problem is you will never know. Here are a few tips that will help you get over that hill and finally start putting your ideas into action.

Procrastination

This is the number one problem - Putting things off. You NEED a plan and some kind of time management system in place. Prioritize your tasks and keep lists of everything that needs doing. Don’t get too technical with this. You don’t need the latest software or PDA just to manage yourself. Trying using post-its or a simple exercise book. And no matter how much you don’t feel like doing something, just get it out of the way and NEVER leave it until the next day!

Doing It Alone

You can do it alone but it is harder, and without support you are more likely to fail. It doesn’t have to be much. On-line forums, for example, are an amazing source of ideas and encouragement. And with other people, by forming Joint Ventures or starting your own affiliate program you can really leverage your efforts and do FAR MORE than you could ever do on your own.

Be Ambitious

You won’t know unless you try. Assume you can do *anything* - because you can! You may not be ready to do it yet, but don’t set up mental blocks in advance. You can create your own profitable items, sell them well, and have others selling them for you. You can operate a range of websites, even host seminars, or teach others. YOU CAN.

Wasting Money

This one is important. Especially if you don’t have money to burn! Don’t get caught up jumping from opportunity to opportunity or buying everything that comes into your inbox. You’ll be surprised how much you can get for free. Trust me - you don’t need half the stuff you see online. Try to control your emotions and think before you buy. Write a list of pros and cons, and make sure that the product or service is essential to YOU.

If you stick to these suggestions and make a commitment to make them work, you will start to see your bank account increase. Stop looking for the path to overnight riches, there is no such thing.

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Technorati Tags: Business, marketing, marketing ideas, marketing plan, money

Now we are living in an age of global business; the internet has provided a very functional platform for all of us to create and run businesses. This does not leave the teens out either. Actually, it has even increased tremendously the ways teens make money given the fact that this group more readily accept and adopt new changes. In this way the wealthiest teens out there are running their online businesses.

However, there are teens who stick to their ‘traditional sources’ of income: e.g. lawn mowing, working on stores, offering computer skills. While these sources are some of the sure ways teens can earn some money, it cannot make you much money as having your own business. Furthermore, these jobs require you to directly perform the work. This means that if you cannot do the job yourself you are not entitled to earn anything. Even though online business require much work and skills from your side you can always outsource some duties, here in most instances automated systems are used.

Marketing strategies

The best way for teens to make themselves rich online, is to create and sell their own products from their own e-commerce website or blog. Unlike affiliate marketing where you only earn commission for what you sell, with your own products you can earn money through many ways and allow you to brand your name and business. Below you will find some hints as to how teenagers can create products.

Among the widely applied tools is creating the product yourself. The most suitable products for teens to sell online are digital products since they can be created cheaply no storage or shipping cost. In some instances you can distribute your products to other online stores to sell for you. These digital products can be software, ebooks, online videos or audio. And it is true that e-books are the easiest to create if you already have the content. You can compile your work into PDF format using free PDF conversion tools.

Next step is outsourcing. For some of the teens who find, coming up with interesting information a daunting task, then they can hire experts at outsourcing sites. Although it requires some money, it is always the best way to create a product if you don’t have the skills or time. Even the most successful online entrepreneurs today, do outsource their work. The best places to find experts are outsourcing sites. And on those sites you will find ghostwriters, software programmers, marketers, and web designers ready to do the work. Marketing your products online can be a challenge to many teens but if they can follow the right marketing strategy by starting with few traffic sources then expand to more expensive advertising. If you want to become a wealthy teen then you should consider selling your own products through your own website. This will allow you to develop a satisfactory online business.

Thus if you need money now, immediately, try what I did. I am making more money now than in my old business and you can too; it is an amazing, true story, and you can achieeve what I did. When I started I was skeptical for just ten seconds before I realized what this was. I was smiling from ear to ear and you will too.

Imagine doubling your money every week with no or little risk! Surf the net for a list of well-heeled corporations. Start compounding your capital towards your first million dollars!

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Technorati Tags: internet business, internet marketing, make money online, Marketing strategies, Online advertising

Sure, you’re looking to get as much bang for your buck from the holiday PPC traffic as possible, and who could blame you? Just make sure that the “bang” you hear is that of the cash register drawer slamming shut, and not your hand slamming against your forehead because of all the money you wasted on ineffective keywords.

Holiday shoppers will click on anything that even remotely looks interesting without necessarily having any intent of buying once they get to the site.

This means if you have hot Holiday keywords, but your sales copy doesn’t convert well, you could end up going broke depending upon the cost per click of your holiday key words.

That’s why it is so important to hone your keywords so they match exactly what it is you are selling.

Let’s say that you sell holiday gift baskets that contain bath oils and lotions. If you choose “holiday gift baskets”, you would get hammered by every person who is looking for a fruit basket, sausage and cheese basket, and any other kind of gift basket you can imagine.

Unless your price point is so good, and your sales copy is so compelling that it can convince Aunt Agnes that Uncle Bernie would rather have a basket full of lotions instead of deer meat jerky, then you have a problem and your PPC costs are going to be through the roof.

Here’s a good strategy to follow during the holidays when PPC traffic goes through the roof.

Watch your click-through and sales conversion rates carefully. for each keyword. If you are getting a high number of clicks, and a low number of sales, drop that keyword. Remember, the goal here is to make a lot of sales, not draw a lot of wasted traffic.

Choose keywords which reflect the needs of the holiday shopper. If you are currently advertising “jewelery” try “jewelry gifts” or “teen gift ideas” if you sell products for that age group. The idea is to associate your product with the traditional gift-giving holidays.

If you have added seasonal items to your product line then remember to update your campaigns to include these new products. If you have dropped inventory, or are out of stock, remember to pause those campaigns. It doesn’t make any sense to pay for traffic if you can’t deliver the product.

The most best tip of all is to find competitive “niche” keyword phrases that have a high demand and low competition. With some diligence you should be able to uncover keywords which are capable of generating good traffic but, because the “big boys” haven’t discovered them, the bid prices are still affordable.

The best way to accomplish this is to work down your list of current keywords, find synonyms, and then determine how much traffic each of these words generate. It may be a lot of work, but, with a little bit of luck, it will lower your PPC costs and drive better targeted holiday traffic to your site.

If it’s too close to the holiday season, and you don’t have time for the “lot of work” and the “little bit of luck” method, then you should consider getting your hands on a copy of Keyword Locator, the amazing PPC Keyword mining software program that eliminates both the hard work as well as the need for luck. In fact, it pays for itself the first time you use it.

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Technorati Tags: internet marketing, keyword, keyword research, keyword tool, market research

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site - or of seeing any real profits from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words,consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work - and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

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Technorati Tags: internet marketing, keyword, keyword research, keyword tool, market research

Cruising along 6-lane expressway that skirts east of Kolkata, the city I grew up in, my mind wandered off to my childhood days. Kolkata was then a pleasant place, not overtly intolerant or arrogant. Life was easy, schools nearby, offices not afar, amenities close at hand. Yet, on occasions when we were to visit relatives outside city’s periphery, plans had to be readied in advance. Road connection beyond city was poor, and so moving about longer distance was cumbersome.

Today, many roads have cropped up, many are in making. Places that seemed inaccessible even a few years back, can now be reached without much of a fuss. If this is called rapid urbanization, I feel it has a parallel in the way Google has transformed AdWords. Just as I hardly thought swanky roads would ever come up in so large numbers in my city, it was similarly difficult imagining AdWords would one day be what it is today.

What it is that makes AdWords so dear? I’m not too frequent an advertiser, so I wouldn’t be commenting on campaigns, adgroups and suchlike. Instead, I’ll tell you how the keyword tool of AdWords will make you forget you ever used anything else.

How it started

For long an open secret, but barely touched upon till recent past is that keywords used by surfers have demographic variance to a largish extent. What this means is except for some obvious terms, surfers from different locales of the globe will most likely type in different search terms to look for information on the web. Even in big countries like US or India, search terms used by surfers vary from place to place. Search engines knew this for long, but it took them awhile to chalk out suitable products tailored to be effective in serving aggregate needs on the net.

Talking about Google, products like local search or, for that matter, the advantage of geo-targeting in AdWords campaign are all part of strategy accrued from search behavior pattern, accumulated and studied for nearly a decade.

What are ways to get you the most promising keywords? I’ll attempt answering this formidable question in 2 parts. In this part, we’ll discuss how AdWords’ keyword tool can help you get going. In the next part, we’ll compare AdWords’ keyword tool with some of the best out there. On to AdWords now.

AdWords opens up

Admittedly, AdWords is meant to maximize revenues to Google. What pleases the most is Google’s fatherly approach to ensure that AdWords maximizes returns to advertisers too. And how? Look at how easily you can fetch your choicest keywords from Google’s vast repertoire.

Start at AdWords Keyword Tool and after selecting the country and language you’d like to target (English and United States by default), slip below and select one of the 2 tabs, namely Keyword Variations and Site-Related Keywords. Now on, let’s go step by step to unravel a real wonder that the tool is.

Keyword Variations

If you select this tab (by default selected), just type in some keywords in the box, one in each line (pressing ‘Enter’ after each keyword to go to next line). If you want similarly meant keywords, do not forget to select ‘Use synonyms’. A good idea that, since it broadens your keyword search. For example, I found ‘top 10 ranking’, a very popular key-phrase, as a synonym for ‘top ranking’, which would have otherwise remained unknown to me. Another point stressed upon frequently by veterans is that it is better to begin your keyword search with general terms. As you progressively narrow down your keyword selection, you’re more likely to discover promising phrases along the way.

So you have a long list of keywords presented by Google based upon your few initial keywords. Watch closely, you’ll find Google saying that it’s a list sorted by relevance. What’s that? It’s Google’s way of gently prodding you to begin an AdWords campaign, for the keywords that appear at the top are the most relevant ones, should you consider ad campaign with them.

What would you do now? Well, you may start adding them as necessary, search for more related keywords (link at the bottom of the list), or even download them in your chosen format. But wait before you do anything of these. Look around and see how Google helps you with excellent tools to further fine-tune your list of keywords.

Refining your keywords

Move to ‘Show columns’ and in the accompanying drop-down list, you get to select eye-popping options. Wow! What a help! Choose the first option, ‘Keyword popularity’ and you’ll simultaneously see 2 adjacent columns of data. Click a column heading, the list re-arranges in decreasing importance. In the column ‘Advertiser Competition’, the list shows which of your keywords are hotly sought after. Similarly, the column ‘Search Volume’ gives you a measure of popularity of respective keywords. Still want more specific info’? The generous Google is there for that. How? Amble to far right of the columns and alongside ‘Match Type’, select ‘Broad’, ‘Phrase’ or ‘Exact’ and watch how the scenario changes. What are broad match, phrase match and exact match? Help is just there (a question mark). Click on it to know more.

We’ll now move on to third option in ‘Show columns’, which is ‘Global search volume trends’. This is a recent addition. When you select this, you’ll get to see an amazing display of how keyword popularity changes globally (not only US) through the year in the form of bar-charts. Once again, hook on to ‘Match Type’ (spoken above) and refine your search further.

Start an AdWord campaign?

If you do not contemplate starting an AdWord campaign, you may skip the other 2 ‘Show columns’ options. In case you do plan one, first select ‘Cost and ad position estimates’ and in the ensuing page, choose your currency and mention your maximum CPC. This is the maximum cost you agree to bear each time your ad is clicked on when displayed for your chosen search terms (note this is different from another oft-used term, CTR, the click-through-rate). As you finally hit ‘Recalculate’, your list will turn up myriad combinations of ad position and average CPC for your keywords. If your max CPC is too low, you may not see any value for average CPC.

The remaining ‘Show columns’ option is ‘Possible negative keywords’. This is a tool that assists your keywords to maintain a sharp focus in an ad campaign. Depending on campaign strategy, one has to decide whether or not to include negative keywords. To give an example, for my web marketing website, if my keyword ‘top ranking’ fetches other probables like ‘top 10 ranking’, ‘uptown top ranking’, ‘top ranking universities’ and so on, I might decide to include ‘uptown’ and ‘universities’ as negative keywords, but certainly leaving out the term ‘10’. This would mean that if I select ‘top ranking’ as broad match or phrase match, my ad will not show up for search terms that included negative words ‘uptown’ and ‘universities’. More often than not, expert campaigners will choose one-word broad match and then work on a long list of negative words to disallow unwanted ad impressions.

Site-Related Keywords

Till now, we’ve spoken about keywords you chose and ways of refining them. Suppose you are eager to know what keywords your competition is using! Well, why not? If indeed so, AdWords Keyword Tool comes to your assistance. To start, click the other tab ‘Site-Related Keywords’, enter the URL of your competition in the search box and hit ‘Get keywords’. Don’t forget to check ‘Include other pages on my site linked from this URL’. As you set Google to work, it dutifully comes up with a list of keywords, grouped by common terms with number of occurrences in the entire website within parentheses for each group.

Grouping keywords by common terms is a great help as you’ll find, and each group lists related keywords as in earlier case. If you uncheck grouping option, Google will fetch you a scrolling list of keywords, which may often be uncomfortably huge if you happen to spy on a giant competition. Once there, similar to Keyword Variations, here too you can start working on your keywords with abundance of tools at your command.

AdWords, a facilitator

Keyword Tool is great because it is very easy to use. No doubt Google intends it that way so as to make AdWords less and less daunting for potential ad-campaigners who are afraid to cross threshold for the fear of making unknown mistakes. Let’s remember, businessmen incline to take risks on known parameters, and not something that is difficult to comprehend. To that extent, the newly-designed keyword tool is a good facilitator.

In the next part, we’ll look at how AdWords’ keyword tool fares with other keyword finders.

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Technorati Tags: internet marketing, keyword, keyword research, keyword tool, market research

Internet marketing people often start by monetizing their websites or blogs with Google AdSense. The ads just seem to blend seamlessly into your web page, appearing more like content than advertisements. If they’re part of your site, when people click on them, you get money.

Some Internet marketing niches provide lots of income. The keyword “dating” for example, costs advertisers between $21 and $41 thousand dollars per day for clicks! If you have a dating site and use AdSense, you’re probably going to make some pretty good money.

Internet marketing is full of niches, however, and not all of them are as competitive. Then, what? How can you make more money?

These 5 simple tricks will help you to increase your AdSense revenue, regardless of the Internet marketing niche you’re in:

1. Use colors that are identical to your website or blog when you design your ads. If your blog has a blue sidebar, for example, you’ll want the background of the ad and the border of the container to be the same color blue. Use the same font color as you use in the sidebar, too. when you do this, the ads seem to blend right into the page, and people click on them more often, meaning more money for you.

2. Place your ads at the top of the page, not the bottom. People won’t click on ads they can’t see.

3. Add a Google search box to your site. Anyone who searches from it and clicks on an ad that appears beside the search results will earn income for you.

4. Get other Internet marketing webmasters into the program. Add a referral button to your website.

5. Let You Tube be part of your website. Increase your visitor’s experience by using video. When you combine AdSense with the videos, and people click on the ads, you’ll be paid.

These 5 simple ideas could bring your Internet marketing business a lot more cash. If you can’t install AdSense code yourself, get a tech person to do it for you. Yet, Google’s directions at the site are pretty easy to follow.

If you’re not already using AdSense, go to Google and apply for an account. Of course, you’ll need a website or blog first, so that you can show Google where the ads will be placed. Then, when you do put the ads up, be sure to stick to Google’s terms of service. If you advertise your page in the wrong place or click on your own ads, for example, you could lose your ability to make money in this way forever.

But having a way to monetize your blog or website so painlessly is a no-brainer. As soon as your site is up, go over to Google and apply. Once you’re accepted, place the ads, and start driving traffic to your site. Your AdSense income won’t be enormous to start, but as your Internet marketing business grows, your AdSense income will grow with it.

Written by Ricco Richardson
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Technorati Tags: home business, internet business, online business, online marketing, seo

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 - Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at Nichebot.com) or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 - Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 - Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 - Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

An original 400 word niche article on a topic of your choice might cost you $5 to $7 at JustArticles.com - but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.

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Technorati Tags: internet marketing, keyword, keyword research, keyword tool, market research

I don’t know how many times you have read a Wealthy Affiliate University Review, or if this is your first, but I just want to let you know that I have no desire to over hype this program and I am going to try to tell you exactly what I have found in my 3 months as a member. So bear with me as I give you my uncensored Wealthy Affiliate University Review.

First of all I just want to commend you for not just jumping in without checking to see if The Wealthy Affiliate University is a right fit for you. Truthfully, it is not for everyone and hopefully I can point you in the right direction as you make this decision.

Basically there are 2 things I want you to ask yourself as you read my Wealthy Affiliate University Review: Firstly, are you disciplined? And secondly, are you willing to work hard? How you answer these questions will determine whether or not Wealthy Affiliate is right for you.

Are You Disciplined?

I know we all hate that word but let me tell you right off the bat, if you expect to make any money online, you are not going to do it by checking your email every 5 minutes, or surfing the net (as a matter of fact!). You are going to need to have an action plan that you stick to day in and day out. Something that will keep you from getting distracted, and help you to stick to your mapped out plans and goals.

What does this have to do with reviewing the Wealthy Affiliate University? Everything! Wealthy Affiliate University has enough resources and tools to help everyone from the greenest newbie to the marketing expert, but if you are not willing to discipline yourself and stick to a well laid out plan of action you will get no where, guaranteed.

As a bonus, Kyle and Carson (the founders), have devised a unique 8 week action plan to help you set your goals, and stick to a well laid out action plan. By the end of the 8 weeks, you will have set tasks to complete each day in order to build your personal Internet empire. That will get you disciplined!

Are You Prepared To Work Hard?

Doesn’t it seem like I’m going against the grain of everything else you’ve read about making money online? If that be the case, throw out what you have read and trust me when I tell you that if you are not committed to working hard at this Internet Marketing caper, you will not make a it very far. It really bugs me when I read all those hyped up claims about making thousand of dollars a day on auto pilot overnight. Please, do me a favor don’t give them your money!

Now don’t get me wrong, making a thousand dollars a day on autopilot with Internet marketing is very doable, and thousands of Wealthy Affiliate Students are already there, but it does take great discipline and dedication. Have you got what it takes?

When I started writing this Wealthy Affiliate University Review, I thought to myself: “How can I best help people looking to make it online?” Well the answer I came up with is tell them the truth! I don’t want you to go out and buy any more cheap ebooks that claim overnight riches, I don’t want you to be scammed by those other so-called guru sales pages.

In summing up, I wholeheartedly recommend the Wealthy affiliate University, because I really believe that it is the best resource. The tools are major time saver when it comes to research, the support personal with the heavy hitters happy to lend a hand, and the forum is always active with newbies and experts mixing it up sharing their secret strategies (it’s also full of success stories to inspire you).

Understanding the three main components of multi-level marketing will help you further your success in your MLM business with AllXClub Scam, and allow you educate and support your network.

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You must have heard that a work at home internet marketing business offers boundless freedom and unlimited earning potential. Great that is, apart from the limitations imposed upon themselves by the people who are working at home.

Finding niche markets

It is true that the internet has opened up possibilities for earning an income from home that nobody would have dreamed of ten years ago. As a matter of fact, the internet has also created a level playing field which enables any person to become an internet entrepreneur (or just a plain old internet marketer). It is a remarkable fact that more and more people every day start seriously looking for a real work at home internet marketing business alternative.

Mull for a moment over the extent of work at home internet marketing business opportunities. Anyone, according to my experience, no matter what part of the world they live in, can have a successful work at home internet marketing business. Gender makes no difference to the possibilities offered by working at an internet based business from home. To add, age, physical disabilities, and geographical isolation make no difference; anyone can succeed as the owner of a work at home internet marketing business.

Find niche markets

You do get the impression that the possibilities for types of internet marketing home business are unlimited, you really can have any type of internet business you would like. This great choice means there is a work at home business for everybody, but you will only succeed with an internet marketing business if you approach it with the right attitude.

It is something you should remember: to succeed with any business takes patience, determination and self-discipline. As the pace of life on the internet is so fast, with things changing from minute to minute, some people get the idea that success with a work at home internet business will automatically be just as rapid. And this is big mistake number one.

In addition, getting a work at home internet marketing business started is definitely much faster that planning, setting up and launching a bricks and mortar business (it is also much less costly). Thereafter, the speed at which success will be achieved depends upon the amount of time, energy and cash, the business owner is prepared to invest into the running of the business.

It must be mentioned that shortage of cash is no bar to having a successful work at home internet business; if the owner is willing to devote enough time and energy, any lack of financial investment will not prevent the business from growing. Also, lack of formal education will not prevent success in a work at home business; if you have basic literacy skills you can learn all you need to know about internet marketing through free online tutorials.

Overall, the main reasons people fail at internet marketing are not because they become scam victims, or anything relating to some evil attached to internet marketing. The majority of people fail because they start out thinking that working at home on the internet is going to be easy. They simply don’t appreciate that they will need to work at their internet based business just the same as they would if they had a bricks and mortar offline business. Work at home internet marketing business alternatives are not a soft option but, with patience and determination, anyone can become successful.

How to find a niche market

Technorati Tags: Find niche markets, Finding niche markets, How to find a niche market, internet marketing, make money online

Writing the perfect article for submission to an article directory for marketing purposes is all about striking the right balance. You need to provide web publishers and readers with well-written, entertaining and informative content. However, you also need to be keyword savvy so that your articles will do well in searches in both the article directories and on the major search engines. But which is more important?

Without a doubt, good content should always take precedent and the major search engines are finding more and more ways to reward good content on the web, while penalizing keyword heavy content that holds little value for readers.

However, that is not to say keywords should be abandoned altogether. They are still vital for good search engine optimization and article marketing, but they should be used with carefully.

We have all run a search on Google or Yahoo! and clicked on a result only to be presented with a pointless, barely readable article that is stuffed with keywords. In 99.9 per cent of cases the immediate reaction is to click away from such a page as quickly as possible.

The point here is that whoever published this page effectively used keywords to get a high search engine page ranking and get visitors to the page. However, the poor quality of the page’s content means that the visitors are lost immediately.

Therefore, the secret is to find a good balance. With a little work you can produce an article that reads well and has enough targeted keywords to help with SEO. In general, keywords should never go above a 2 per cent density. So, if your article is 500 words long, you shouldn’t have more than 10 keywords.

Also, it is not about how many keywords you have, but where you place them. Above all, the keyword should appear in the headline, the description, the opening paragraph and the last paragraph. These are by far the most important. The remaining keywords can be interspersed with the main content at any points you choose and where it reads well. If this is done well, the reader won’t even realize that there are keywords in the article.

So when you are writing article marketing content, you will first need to decide on a subject you wish to write about and the keywords and keyphrases you want to use. Researching these keywords well is vital and there are many tools available online to help you with this. In general, your keywords should match the words a potential reader who is interested in the subject of your article might type into a search engine.

Your first priority when writing an article is to create something that will keep readers attention and that flows well. For this reason you should forget entirely about keywords at the outset. Write your article but do not worry about where they will appear in the text. Although often they will find themselves into the text naturally as you write.

Once the article is written you should edit it to make sure it reads well and achieves the purpose you intended. In general, an article should be informative or entertaining. When you are happy with the article you can then worry about inserting the keywords. Sometimes you will find places where they will slot in naturally with the flow of the articles, while in the other cases you may have to change the wording a little. However, do not leave keywords interfere with the structure, meaning or readability of the content.

Look over your article carefully at least once to make sure all is in order. Ensure that there are no grammatical or spelling errors. Sometimes, as you reread your article you will often see more opportunities to subtly work in a few more keywords without disrupting the article.

Now, you have an article that will serve you on two fronts. It has the good content to get it noticed and published by web publishers and it has the keywords needed to draw the attention you need to both the article itself and your website.

There are no guarantees that your article will be appearing on the first pages of the search engines within days, or perhaps ever. However, if you maintain these methods over a period of time you will find that your articles will begin to bring the traffic you desire to your website.

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Technorati Tags: internet marketing, keyword, keyword research, keyword tool, market research

Targeted Internet Marketing Strategies—Converting Traffic into Money

Internet marketing is one of the most powerful and consistently-expanding industry presently, which has gained a lot of popularity these recent years. Thus, it resulted to thousands of business that prefer to endorse and sell their products and services through the Internet, aiming to learn, develop, and use the latest Internet marketing solutions.

The battle has shifted from another field, yet the concept of running an online-based business is still the same as of the traditional businesses. Marketing is still the most important aspect of running a business. It is evident on famous brands over the Internet that are spending huge amounts of money just to have the most elegant and eye-catching online advertisement. These huge brands realized that these online ads, just like the typical ads that they make in broadcast and print media, provide huge contributions to the increased marketability of their products and brand awareness.

Thus, it is not surprising to see different kinds and formats of online ads posted on different websites around the web. For online businesses and companies, the same concept still applies; especially since the competition in the Internet is now fiercer than before. To sustain competition, Internet marketing companies must have a definite and flexible marketing plan that is aimed not just on attracting more traffic to their websites, but also convert this traffic into increased sales.

They will achieve this through targeted Internet marketing or targeting potential clients who are in need of their products.

There are various targeted Internet marketing strategies that can be used to increase traffic to your website. However, getting more traffic to your website is useless if you cannot convert it into sales. Getting individuals who will not find any use of your products is good as saying that you are still “invisible” on the Internet. The objective of your targeted Internet marketing strategies is not just to get traffic—you need to convert them into real money.

What are these targeted Internet marketing strategies? Take a look on the following items and follow the strategy that you think will work for your Internet marketing business’ advantage.

• Identifying markets- you can concentrate your marketing efforts into the core market that has a use for your products. For instance, your online business is about children’s toys. You can place online advertisements on websites that offer free pointers about children care.

• Exchanging links- you can exchange links with other websites that are related to the products that you are offering. This can help you increase the visibility of your online business to individuals who need your products.

• Article writing- you will just drive away your potential clients of they will just see images of your products, a brief description, and their tag price. You must provide initial information about your online business as a whole through writing articles. You can post these articles on sites that offer general pointers about a wide range of products. You can also submit it to article directories and have it republished in high-traffic websites. This will further increase your business’ visibility among clients who are looking for information about the products that they want to purchase.

• Online forums and bulletin boards- getting involved in online forums and bulleting boards is a highly effective strategy, since you can encourage potential clients to visit your site if they are looking for advice and help on the products you are offering.

Getting noticed on the Internet is the best way of becoming successful in the Internet marketing industry. Moreover, anyone that you will convince to visit your site, as much as possible, must be transformed into your long-term product evangelizers. Traffic alone is insufficient to help you grow your online business and your bank account. It takes some courage to say to your clients that you “badly need them” and their “business with you is the lifeblood of your business”. That is what targeted Internet marketing is all about—getting as much clients that you need and patronize what you are offering for sale.

Internet marketing is a huge marketplace. But with right-targeted marketing strategies, you will see how great and easy it is to earn money on the Internet.

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Affiliate marketing on the Web is a business model in which the buisness site owner receives a fee for selling or promoting other people’s stuff on his or her website. Another way to put it would be to say that an affiliate marketer’s work is to send targeted traffic to a merchant’s buisness program in the hope that they will make a buy. Compared to a traditional off-line enterprise there is a lot to be thought for running a residual earnings affiliate program on the Web. Here are six exact advantages…

1. You do not have to spend so much on overhead and running costs. A successful affiliate advertising program can be set up and run from your own home. All you have is a critical CPU plus access to the Internet. It is clear that running an associate promoting buisness site from your own house is really low-priced to do when compared with the expenses involved in running a supermarket or an office-based buisness website. With a residual income associate business program you won’t need to employ anybody or rent office space, purchase additional cover or some of the other income-draining expenses of running a normal program.

2. Several supermarket or depot-based retail businesses have to maintain huge stocks of inventory. In several cases that requires them to rent additional storage space and employ employees to unload the boxes and heap the shelves. After that their are logistical costs to believe… On the other hand, an affiliate promoting buisness website which you run out of your own home on the Web doesn’t require you to run a storehouse full of supplies since it is the business and not the associate who handles inventory and ships orders to your clients for you. It may as well be the case that you are advertising right away downloadable items which therefore require no delivery and handling.

3.  A residual income associate buisness website can effortlessly spread into a variety of different niches. Once you have one buisness website up and running and creating money for you, it will not need a lot protection and so you will be free to start another buisness program heading for at a dissimilar niche market. In other words, with associate advertising it is simple to replicate the course again and over with dissimilar buisness websites. This is harder to attain with a traditional buisness site since the logistics and the expense needed to expand are way more complicated.

4. Most traditional businesses are limited to a certain country. Obviously, some do succeed in expanding to a countrywide or yet a international scale, but in most cases that is the exclusion rather than the rule. In your case, however, there are no restrictions to how far your residual income affiliate business can arrive at. You know how to advertise your affiliate stuff to consumers all over the world. Everywhere people can access the Web they will be capable to find your buisness program and purchase from you.

5. Associate advertising offers everyone the possibility to earn a lot of money. You do not need any special experience. Some affiliate marketers are currently earning hundreds of thousands of dollars a year after a comparatively just a short time in business. The fact is that the learning curve and the speed of growth depends entirely on the attempt and claim that the online associate dealer puts into the business program.

6. One more benefit of running a residual income associate buisness program is which your buisness website is open 24 hours a day to earn money for you. You don’t have to fret about the limits imposed on your buisness website by traditional 9-to-five opening hours and holidays. Your Web-based associate advertising business program never closes; it is open 7 days a week, three-hundred-sixty-five days a year.

If you have not yet set up an affiliate advertising buisness site but are bearing in mind starting a new buisness website on a shoestring, maybe you should consider it. The 6 key benefits of associate marketing on the Online show you accurately why associate marketing might be a superior option for you than a traditional off-line business.

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Many things have been written about Wealthy Affiliate University in recent time both positive and negative but trying to decipher the truth can be difficult at times. Having been a member of Wealthy Affiliate since September 2008, it is difficult to express the content and value provided by founders Kyle and Carson and their Wealthy Affiliate University.

While I may be biased being a member over at Wealthy Affiliate, speaking from within inside the walls of the university can be difficult without constant doubts about whether Wealthy Affiliate lives up to all the hype as claimed on countless forums and messages boards. Affiliate Marketing exposed: learn affiliate marketing

While I could continue to write how much I love Wealthy Affiliate and while I personally believe it is definitely worth the price of admission, my only advise is to try it out for yourself. Fortunately, unlike like ebooks and other reference material, you can try Wealthy Affiliate for a fraction of the price of the self proclaimed latest and greatest ebook that may be floating around promising to provide to unleash the secrets to make millions online. Wealthy Affiliate will not break the bank, in fact, for only $39 you can join Wealthy Affiliate and see whether or not the university lives up to the all the hype for yourself. Starting making money online using free methods, one week marketing

You could continue to read review after review, ask questions on messages boards and forums trying to find out if Wealthy Affiliate is just another in a long list of Affiliate Marketing Training Programs promising the world but never delivering. I know before I joined there was nothing but praise for Wealthy Affiliate with over 25,000 paying members praising Wealthy Affiliate I was a bit skeptical. Having spent more money on only one ebook, testing out Wealthy Affiliate for myself was a no brainer.

I could begin to tell you how I believe and agree with over 490,000 independent websites that voted Wealthy Affiliate the number one Internet Marketing Training problem but would you believe me? This is the Internet and it is common thought that everyone has an motive behind their words and actions, mine is that I do not want you to believe me. I want you to use that money you have set aside for the latest and greatest so proclaimed ebook and use it to join Wealthy Affiliate for a fraction of the price and experience Wealthy Affiliate for yourself. Learn how to earn money with clickbank

There are absolutely strings attached, if you do not like what you see you can simply cancel your membership. With over 25,000 paying members calling Wealthy Affiliate home you will quickly see why Wealthy Affiliate is the home of some of the world’s biggest Affiliate and Internet Marketers.

For less about $1 a day you can experience Wealthy Affiliate in its full glory and have access to learning center, resources and tools that some of the world’s most successful marketers access daily.

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Time and time again you see Affiliate Marketers posting of forums and messages boards that they have spend hundreds and sometimes thousands of dollars on Google Adwords or Yahoo Search without making a single sale. Unfortunately the number of marketers experiencing this devastating effect is growing daily as more people enter the wonderful realm of Internet Marketers.

One of the culprits is the lure of instant riches with paid advertising such as Google Adwords providing the opportunity to start making money overnight. While there are thousands of Affiliate Marketers making a nice passive income from Adwords their success and understanding of paid advertising did not happen overnight. Start making money online using free methods one week marketing pot pie girl

Google Adwords can be a wild beast at the beast of times, throw into the mix the inexperience, impatience and desire to create instant wealth, Affiliate Marketers tend to jump in head first and see themselves burn a hole right through their pocket and in most cases, never making a sale, let alone a profit! While you would think this would people to reexamine their approach, like a gambling addict they continue to throw money around in the hopes to strike gold.

If you are contemplating starting a PPC campaign or are struggling to keep costs down and return a profit then it is time to go back to the drawing board. In many cases, marketers will approach the PPC game from that stand point that more traffic equals higher profit, this is where they slip up. If you are guilty of this approach then you must spot immediately and pause your campaigns. The purpose of paying for advertising and paying for every single click is to make sure you are getting highly targeted, razor open sharp traffic. How to create profitable clickbank campaigns making money using clickbank

How do you go about making sure every single click counts? An easy approach is to get into the mindset of a potential customer, walk in their shoes and understand exactly why they would consider pulling out their credit card and purchases the promote or service you are promoting. Research phase is where this occurs and the most important phase of a campaign that marketers neglect. If you can not align yourself and understand your market you will struggle greatly to make money online.

When it comes to keyword research, start with a broad keyword that is receiving traffic and then dive further into these words by using long tail keywords within your campaigns, not only will you see that these keywords are generally cheaper, they will have less competition and allow you to have a conversation with your visitor.

PPC campaigns can be called a “conversation with your visitor”, if you are speaking to them directly through your keywords, adcopy and landing page you will be closer to achieving highly successful and highly profitable PPC campaigns. There are plenty of resources you can find online that will teach you the step by step guides to performing through keyword research, effective adcopy and captivating sales copy. A fantastic resource can be found at affiliate marketing course

Technorati Tags: affiliate course, affiliate marketing, affiliate program, make money online, wealthy affiliate

It is common knowledge the Internet has created a genuinely global marketplace. Due to this it has become really important for companies to further expand their market share and their target audience. In order to take advantage of the growing demand for online business you have to look at your different internet marketing solution opportunities. To insure that most of your target consumers will buy your product you have to make sure you know the best products for your niche that trap the interests and needs of your customer base. What I mean is that you need to identify who these people are, where they are located, and their financial status. You need marketing knowledge and skill to achieve your goals in the Internet marketing system.

Presently, you can use a variety of Internet Marketing Solutions that are being offered by some different online companies. What you need to do is to determine which internet marketing alternative is the most suitable for you to meet the needs of your customers. This solution maybe email marketing, search engine optimization, or creating web pages or sites. As your goal is to maximize your return on investment, you need to choose Internet Marketing Solutions that will help you achieve this. You will find out that these marketing techniques will not cost much since they are very comprehensive a list of worthwhile internet marketing alternative .

First and foremost, Email marketing is a common internet marketing alternative . This is a profitable way of communicating and interacting to your consumers, luring them to visit your website to check out your products.

In the second turn, writing and submitting articles related to your niche is the best way to promote your online business and drive hordes of traffic to your web site.

Thirdly, developing a newsletter or ezine is a effective internet marketing solution that is a proven profit earner. It is obvious that in a newsletter you can develop a enormous list of subscribers that is permission based. Therefore, you can market to them on a regular basis.

Next, develop a web site focused around your niche or service. It is vital to create your own web site if you are going to be serious about using the internet to market your business. To add, an online presence is vital to a successful business, just ask any national retailer or vendor, and the list goes on. It should be mentioned that all the big boys of business utilize web sites and so should you.

One Week Marketing

If you want to create a web site as an internet marketing solution then you must optimize it for the search engines. It is likely that the highest quality and cheapest visitors are those that come from free search engine listings. In order to receive a high ranking from the search engines you must have a site that is optimized for the search engines.

Next is the use of viral marketing tactics is another great internet marketing solution. Give away a free report or e-book about your niche or service. What a surprise: people love free stuff! Give eye-catchy free information and you will see a dramatic increase in traffic to your web site.

Lastly a new and often overlooked internet marketing alternative is the use of press releases. There are several sites on the internet that will post and distribute press releases for you. This is a terrific way to promote your web site and online business.

Well there you have it, 7 hot and proven internet marketing options. By implementing these solutions you are sure to see an increase in traffic to your web site and a higher volume of online sales. If you have an offline business creating an online presence is a great way to productively increase your sales.

For the One Week Marketing Review information - please visit this site and get more One Week Marketing Plan details.

Technorati Tags: internet marketing, One Week Marketing, One Week Marketing Plan, One Week Marketing Review, online marketing

Email was amazingly fast when it was new. Instant messaging was even faster. Instant became more powerful with Twitter — you can send messages to an unlimited number of people at once, and those people can receive your messages a variety of ways. A rotating quote on the Twitter.com home page describes Twitter as “the telegraph system of Web 2.0.”

What is Twitter?

Twitter is described at the Twitter site as a microblog. It’s that and a blog on steroids at the same time. Instead of writing a blog post (or in addition to writing one), you type and send a short message of up to 140 characters via the Twitter site, your mobile phone, an instant messaging program, or a third party application. The message goes out to cyberspace instantly and to people who are subscribed to your feed. Or in Twitter language, your followers (people who receive your Twitter updates) can read your tweets as soon as you send them — via mobile phone, IM, RSS feeds, and the Twitter website.

Unlike blog posts, you can specify who receives your twitters, and you can send private messages to individuals in your network. You can also track specified words and be updated via mobile phone or IM whenever a word you’re tracking is used. (Web updates are reportedly coming soon.)

Who twitters?

People who want to tell their followers that they just had lunch or are on their way somewhere twitter. Friends and family members twitter to stay in touch. Some people use Twitter to share something interesting that they came across or to give their opinions about recent events. Adults twitter. Kids twitter. Unfortunately, spammers also twitter (but if you don’t follow them, their spam won’t reach you).

Twitter isn’t only for casual conversation and tidbits. Barack Obama uses Twitter to announce events he’s attending and updates to his website. CNN uses Twitter to announce breaking news. A conference organizer posts deadlines and updates via Twitter and used Twitter to announce that three followers would be randomly chosen to win conference passes.

The growth of Twitter

Twitter has been experiencing growing pains. Recently the Reply feature had to be turned off temporarily in an attempt to keep Twitter working during high load times. While this article was being researched, a “Twitter is over capacity. Too many tweets! Please wait a moment and try again” message appeared several times at the Twitter site. But those who thought that Twitter wouldn’t last appear to be wrong. As with blogs, Twitter has continued to grow in popularity and usage. According to a May 2008 report, nearly 1.2 million people per month had signed up with Twitter in the past three months. Twenty-four percent of users are classified as heavy users, and traffic is much higher on weekdays than on weekends.

Twitter as a networking tool

Twitter allows users to follow other people for short periods of time or indefinitely. It can help users build relationships and develop new ones. You can learn more about people in your network by following them via Twitter, and you’ll have more to talk about with them. When you’re looking for someone for a particular task or job, you’ll be better able to decide whether you want to work with them.

Some ways to network with Twitter:

Publish tips and interesting bits of information related to your area of expertise. You’ll develop more followers and build a reputation as an authority in your niche.

At events, update followers with schedule changes, your whereabouts, brief reviews, and tips on what to avoid and what not to miss. Give out your Twitter username to people you meet at events, and if you follow each other, you’ll have added to your network.

When you have a good number of followers, ask questions via Twitter about how to solve a specific problem or to find out who has information about a topic. Chances are that someone will know the answer, and the interaction will help build relationships.

Search Twitter conversations via Summize.com for topics that interest you, and start following people whose tweets are about your interests. Add a lot at first and then reduce the list to those whose tweets are most worth following to you. Some of them may start following you as well.

Twitter as a marketing tool

Twitter can be useful as a marketing tool to be used with other marketing methods. Because people have to choose to follow you and can stop following you at any time, it’s a form of permission-based marketing.

Examples of uses for Twitter as a marketing tool:

* To summarize and link to new blog entries, newsletter issues, and other updates to your website
* To announce sales and other time-limited offers
* To introduce new products or services
* To publish news about your area of focus, especially breaking news
* To share bits of knowledge that are useful to your followers and that help establish you as an authority in your field
* To initiate conversations with your followers

Publish your Twitter username at your website and on your business cards, and keep your tweets with your Twitter business account professional.

Related blog articles

* How to Become a Known Niche Authority
* Newsletter or Blog? Have Both!
* How to Market Your Brand via Social Media Websites

Website Reputation Management: You ARE What People Believe

Reputation Management Explained by Web Hosting Provider

In the 3-D world, reputation management is fairly simple. The store is pristine. The warehouse runs like a Swiss watch. You’re company sponsors community activities and even a sports team. In the real world, it’s easy to establish a quality reputation as a good corporate citizen within your service region.

Not so on the web. On the web, your reputation is determined by some of the same factors as 3-D, but, because information about your store, company or NFP is out there for all to see - web hosting provider explains. Additional considerations should be made to build a quality reputation FAST. On line, you are what people believe.

Your Website

You don’t need to spend a bucket of bucks to have a professional design your site. You can do it yourself using template-based software and, if part of what you’re selling is style and design, chances are you’ll design the perfect look for the image you want to project.

Things to keep in mind:

Navigation – simple, self-explanatory and consistent.

Content Architecture – Use informational content to create both need and solution. Keep this informational content separate from your site sales copy.

Accessibility – The more clicks it takes for a visitor to find the product, service or information s/he’s looking for, the fewer prospects will actually get through to the “Contact Us” page. You know, the one you want people to complete. Keep it simple. The best way to do this is to develop drop-down or fly-out sub-menus.

Transparency – Nobody likes to be scammed. No one likes to discover that they’ve “signed up” for a year-long, $169 course when they downloaded a free booklet, i.e. opted in.  Prices, S&H, return policy – everything the prospect needs to know should be right out there in the front. No tricks, gimmicks or bait-and-switch games.

Website Interaction – Site visitors enjoy interacting with a site. For example, a mortgage calculator on a realtor website provides ample opportunity to play with the numbers. On certain SEO blogs, you’ll find valuable free tools to develop some good metrics on your site.

Currency – If it’s yesterday’s news it’s old news. Keep your site green with a blog that generates threads (user-generated greenery), use RSS feeds to deliver the latest news in your site’s area of topicality and add new content yourself. You’re the expert. Don’t just sell products or services, sell what you know.

Search Engine Reputation

If you don’t think a bad reputation with search engines can hurt you, check the crash-and-burn wrecks that line the breakdown lane of the Information Superhighway. You can so easily get slammed, sanctioned and even banned from Google, Yahoo, Inktomi and other key search engines – without even trying.

Some suggestions.

Keep it clean. Search engine bots are more sophisticated than ever. They can easily detect invisible text, re-directs, paid in-bound links and other ‘tricks of the black arts’ – SEO. Don’t spend time trying to subvert a search engine. Instead, use the search engine ranking factors to improve traffic and PR.

Visit Google’s Webmaster Central often to check your site’s analytics. Who’s stopping by, where did they come from, where did they go – this is the kind of information that’ll equip you to do some site tweaks to improve your site in the eyes of the next Googlebot.

Avoid using hosting providers that host garbage sites – porn sites, drug sites and other web trash. Go with a reputable web host and, yes, this is a question you should ask before you sign a 12-month hosting contract with no 30-day money back guarantee. You’re stuck.

Make your site search engine friendly by providing a site map and lots of embedded text links spiders can follow to index your entire site with pinpoint accuracy. All of this will take place below the site’s skin in the HTML code itself.

Encourage links swaps with sites that are related to the topicality of your site only! If possible, link with higher ranking, relevant sites. These top-performing sites pull your site up by its boot straps.

Avoid once-common practices such as keyword stuffing of site text or <keyword> HTML tags. There are a number of practices that, while not illegal (black hat), do fall into the gray hat category.

Go with a reputable host with a 99.9% uptime. The number one negative ranking factor in Google’s search engine algorithm is inability to access site. That means either the server was down or the spider was unable to crawl pages that are tagged as indexable. It can take months to recover if a bot sidles by when your host server is blowing smoke out its CPU. How many months could your on-line business survive with that kind of punch to the mid-section?

Finally, you can fool a bot some of the time but you can’t fool all bots all of the time. If you employ gray hat tactics or black hat tactics, at some point you will be caught, you will be sanctioned (lose of hard-earned PR, e.g.) or banned from the search engine altogether. Oh yeah, real good for your digitally-based business. It’s death sentence, start over, do-not-pass-go-do-not-collect-$200 situation. Not worth it.

Client Reputation

There simply is no better salesperson for your business than a satisfied customer. Think about it. How much of your client or customer base found you through a referral from a trusted source? If you’re good at what you do or sell, more than 50% of your current business should either be repeat or referral clients.

It’s this simple. Happy clients will spread the good word. Unhappy clients will taint your site at every turn.

Some suggestions for keeping website visitors happy:

Provide accurate information in your HTML <description tag>. This is the information that appears on search engine result pages under the search engine link. Sell yourself a little.

Provide good, unbiased information about your products or expertise. This establishes trust, essential to client reputation management.

Post your terms where they can be accessed easily. You don’t have to lay it all out on the home page or other interior pages but there should be a tab that takes visitors to your statement of terms (SOT). No fine print. Everything – from delivery schedules to restocking fees in big type. That’s transparency.

Use Client Management software. This software tracks order status. More sophisticated programs warn of downstream problems so the site owner reacts quickly before the problem actually materializes.

Stay involved. Monitor projects and keep them on schedule. Do not be late or miss project milestones. This is like instant death.

Lose money. That’s right. Even if you lose money on a client or customer, that one individual can bad mouth you globally today. Check out Angieslist.com if you don’t believe it. You may lose some cash up front but, again, a happy client is your best salesperson – and they’re FREE. Sweet.

Employ the highest levels of security software and let your site visitors know that you respect their privacy and the security of their personal information. Trust-building is the foundation of a long business relationship.

Finally, under-promise; over deliver. Works every time.

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How to Choose an Online Shopping Cart

Web Hosting Provider Explains Shopping Cart Tips

A good shopping cart is essential to the function of an e-commerce site - let your web hosting provider explain. Between free shopping carts, commercial shopping carts, and custom shopping cart solutions, how do you identify the best online shopping cart for your website?

Start with your web host

Chances are that your web host offers one or more shopping cart scripts. Those scripts will work on the server that your site is on, they’ll probably be easy to install, and your web host will be able to provide help with them.

Evaluate your needs

Make a list of features that you require for your shopping cart, for example, advanced product search, search-engine-friendly URLs, ease of installation, or multiple tax support. Include website-specific requirements, such as supported programming languages. Separate what’s essential for you from what’s simply desirable, and eliminate any shopping carts from your list that don’t have those must-have features.

Not sure of what you need? Look at your competitors’ shopping carts. After all, they’re what your potential customers see if they’re shopping around. What features do your competitors’ shopping carts have that aid in product presentation and streamline the ordering process? What shopping cart features do you not like?

For a small e-commerce site, you don’t need every available shopping cart feature. A full-featured, commercial shopping cart is probably a waste of time and money for an e-commerce site that sells only a few products. It will take longer to install and customize, and unused features can get in the way. On the other hand, a free shopping cart may not be robust enough for an e-commerce site with hundreds of products and inventory in different locations. Money spent on installing and customizing a commercial shopping cart will reap more rewards for a large e-commerce site.

Evaluate your customers’ needs

While you’re checking out your competitors’ shopping carts, think about the shopping cart features that your customers would and wouldn’t like. Does the shopping cart software make it easy for customers to add or remove items at any time? Can customers view the shipping and handling costs for items in the cart? Does the shopping cart allow multiple shipping options and payment in multiple currencies? If customers have to work harder to place orders at your site and have fewer options when they do, you aren’t going to look as good as the competition.

If you already have a shopping cart and are looking for a new one, consider the reasons for shopping cart abandonment. If any of those reasons are connected to the shopping cart, such as requiring customers to fill in too much information, be sure that the next shopping cart will allow you to fix those problems.

Evaluate shopping cart reviews

User reviews are useful as long as you know that they’re genuine and the reviewers’ criteria are similar to yours. Searches for shopping cart reviews or [shopping cart name] reviews produce links to online reviews. Note whether what the reviewers like or dislike is relevant to your needs and how many reviewers mention the same points.

Evaluate the shopping carts

When you’ve made a shortlist and are visiting shopping cart websites, head first to the list of system requirements. If those requirements don’t fit with what your web host offers, it’s time to move to the next shopping cart website.

Try out demos at the shopping cart websites both via the storefront (what site visitors see) and via the admin control panel. Set up one of your products to view how it could be ordered using the shopping cart. Play with the other configuration settings as well. (Demos are meant to be played with.)

So far, so good? Keep going. Look for a list of sites that use that shopping cart, and observe how well the shopping cart integrates with those sites.

Evaluate the shopping cart support

Availability and quality of support count, especially if you’re looking at commercial shopping carts. Is the user guide easy to follow? Can you get tech support when you need it? If there’s a forum where you can ask other users of that shopping cart for help, look at how the questions are answered. Even the best shopping cart isn’t of much use unless you can get help with it when you need help.

Related blog articles

• On the Way to Checkout
• SSO: Store Site Optimization — Why Aren’t They Buying?
• Meaningful Statistical Analysis and Improved ROI
• How To Keep Buyers From Going to the Store
• Customer Retention: How to Keep Customers

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HTML Description Tags: Do You Use Them to Best Advantage?

Description Tags Explained by Web Hosting Provider

Let’s start at the beginning. A conversion is a sale. You, the web site owner, convert a visitor to a buyer. Point one.

Point two: Conversion rate or conversion ratio (same difference) are measures of the percentage of total visitors who actually make a purchase, opt in, request sales information of perform some other desired action from the total pool of visitors who reach your site.

The whole objective of a website is to convert and site owners spend hours and days tweaking their sites to optimize for conversion - web hosting provider explains. But are they using all of the conversion opportunities available to them. Many aren’t.

Your First Chance to Convert is the Search Engine Results Page

A lot of marketers believe that the first chance to convert is the access page the visitor reaches via SERPs or links. Not true. If there’s a link on the SERPs to your site,  and the search engine user didn’t click on it, you didn’t convert. Heck, the visitor never even saw your site.

There are a couple of suggestions for improving SERPs conversion, i.e. getting more people to click on your organic links. One is your site’s HTML <description> tag. This tag is part of a site’s Meta data and usually appears between the <Head> tag and the </Head> tag, though the actual placement is less important than what the tag contains.

The HTML syntax for creating a Meta description tag is:

<META NAME=”Description” CONTENT= “A great site to learn all about the fine art of beading. Beads from around the world.”>

Why the sales pitch? Because the content in your description tag is what appears below the SERPs link on Google, Yahoo or other search engines. Now, you’ll see some web owners stuff these description tags with keywords. Which link would you click on?

<META NAME=”Description” CONTENT= “A great site to learn all about the fine art of beading. Beads from around the world.”>

Or

<META NAME=”Description” CONTENT= “beads, bead, beading, beading supplies, beading materials, beading hobby, beading store.”>

Stuffing description tags doesn’t make a sale. In fact, most smart web shoppers avoid these links because of the gibberish contained below the SERPs link.

The Real Functions of Description Tags…

…and how to use them to best advantage.

There’s disagreement within the SEO ranks on everything. Part of it is due to a lack of reliable science. Sure you can test, but the rules of the game change every time Google tweaks its SERPs.

One point SEOs disagree on is whether search engines give any credence to the content of description tags. In an excellent, un-cited post on HighRankings.com, the writer states:

“I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo’s.”

Conversely,  Danny Sullivan posts on Search Engine Watch:

“The meta description tag allows you to influence the description of your page in the crawlers that support the tag…”

Two SEO professionals with polar views. And, if you want to take the time, you can find divergent opinions on virtually every SEO topic, despite the desire of many SEOs to create a science out of something as amorphous as search engine optimization.

However, the point isn’t which SEO is right and which is wrong. The point is that there is little hard science to back up any aspect of SEO. The best way to determine the effectiveness of description tags is to conduct simple, single-variable testing that will deliver empirical results – irrefutable metrics. Something you can rely on.

Simple A/B Testing

While the focus of this post is description tags, the application of A/B testing is useful in determining which tactics and strategies work and which don’t. There are means for multi-variant testing in which several variables are changed, but if you’re just starting out and metrics analysis isn’t all the fun you thought it would be, stick with single-variant, A/B tests on any changes to your web site. You’ll get understandable, utile results and you’ll get them quickly.

Start by using a couple of top tier keywords in your description tag. These will be highlighted on the SERPs pages as a direct hit. However, avoid description tag stuffing. Bots don’t much care for any kind of keyword stuffing because it dilutes the relevance and usefulness of the SERPs. Still, you see lots of site owners who use their description tag to stuff with keywords. (See beading examples above.)

There’s Bot Territory and Human Territory

Bots crawl the HTML or XML code used to create a web site. It’s all letter strings to these data collector agents. This is where search optimization (designed for search engine bots as the name suggests) takes place. Below anything that will be seen by a human.

Humans only see the description tag on SERPs – but they do see it. Yes, the SERPs were machine generated, but a human is looking over those links now. An attractive, two-line description and welcome will draw many more site visitors than a tag filled with keywords.

Want proof? Don’t take my word for it. A/B test it.

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Your Online Reputation

Your Business Reputation Explained by Web Hosting Provider

If you run a store in your hometown, locals know about you or your business. They may know the quality of your products, your level of customer service, and your return policy. They’ve learned about you from experience and from word of mouth.

You’ve worked hard to build your reputation. People choose you — or don’t choose you — based on what they know. Online, some of the ways that you build your reputation and that people find out about it are different, but the effects are the same. If you run an e-commerce site, you gain, keep, and lose customers in part because of your reputation - web hosting provider explains.

Online and offline reputations

A good business reputation is important online and offline. A few key differences between online and offline reputations:

• Not everyone who shops at bricks-and-mortar stores has Internet access or researches online before shopping offline.
• Reputations are easier to share and read about online. Consumers often have the opportunity to rate their providers, and reviews are posted at review sites, in forums, and in blogs. Enter a company name into a search engine, and chances are that comments that help build or destroy reputations will appear in the search results.
• Offline, consumers may give negative feedback about a company less weight when a positive experience or story overrides it for them. Online, records of customer experiences can stay there forever. What’s more, if the review, post, or page isn’t dated, readers won’t know if the experience was three months ago or three years ago.
• Consumers tend to be more careful online than when shopping in person. If they order something at a local department store and it isn’t delivered, they know how to find recourse. Buying online, on the other hand, is generally perceived to be riskier. Trust and reputation thus gain more importance.

Reputation factors

There is no one set of criteria for what people look for in an online reputation. In feedback for eBay sellers, for example, typical comments are "shipped quickly," "easy transaction," and "product as described." Consumers making large purchases or planning to do ongoing business with a company may look for other company qualities, such as social and environmental responsibility. While quality products and service are on most people’s lists, in some situations, pricing may be more important. But everyone wants to know that the company will meet their needs.

How to build a good online reputation

Start fresh

If someone else owned the company or domain before you, make it public knowledge that the company is under new ownership. Introduce yourself at your site, send out press releases, and let current customers know of the ownership change.

These steps are particularly important if the company or domain had a bad reputation in the past. People who read complaints about the company online need to be able to separate those complaints from you.

Create a good first impression

Each initial contact you make, via direct contact or via your website, creates a first impression.

• Keep your website current and professional-looking. Be sure that it loads fast, doesn’t have any errors, and is easy to navigate. Keep in mind that every page is a potential landing page.
• Include your full name, mailing address, and phone number in your contact information along with your email address or a contact form. Provide some background information about yourself and possibly your employees.
• Publish customer testimonials with URLs or other contact information to give them credibility.
• Always be polite, and train your staff on being polite in every situation.

Provide excellent customer service

Treat all of your customers as though they’ll be posting a review of your services afterwards. Be personable, be helpful, provide prompt and friendly service, go the extra step whenever you can, work as a team, and strive for excellence overall.

Share your knowledge

You can build your online reputation by sharing what you know. Write informative articles in your niche area and get them published at relevant sites with your name and a link back to your site. Take part in forums, wikis, and blogs, where you can have a profile page and perhaps a signature with a link to your site. Use your full name and your company name in your profile and signature.

Aim for quality over quantity, and don’t post just to get your name online. Fluff posts will harm your reputation instead. When your contributions are relevant, thought-out, detailed, and helpful, you’ll become known for your knowledge and areas of service.

Help people remember you

Opt-in newsletters are good. So are blogs, autoresponders, and press releases. Work to keep your name in the minds of your customers if they choose to use the communication methods that you offer.

Do damage control

Problems happen. Having a solid online reputation can help cushion their effects, as will how you respond to those problems. If you or someone in your company made a mistake, take responsibility, and rectify the situation to the extent that you can. A refund, a partial refund, or credit toward another purchase will help alleviate any bad feelings caused by the problem.

Everyone makes mistakes. How you respond afterwards makes or breaks your reputation.

Track and manage your reputation

Reputation management has sprung up as an online industry. You can hire a reputation management firm, or you can use Google alerts to be emailed whenever your company name is published online. When you know about complaints or praises, you can respond to them.

Related blog articles

• Maintain and Manage Your Online Reputation
• Bad Web Press: Can It Be Fixed?
• How to Become a Known Niche Authority
• Using Client Testimonials
• Customer Service Online
• How Do Your Landing Pages Work?
• What Are Landing Pages and Why Are They Important?
• Branding Your Website

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